---
title: "What does Mark Helm do when he misses his self-storage goals?"
description: "**Short answer:** In a November 2026 post, Mark wrote that it did not appear he would hit his self-storage targets for 2026. He named outside reasons he could point to and called them valid, but said “there is no power…"
url: "https://creatingwealththroughselfstorage.com/docs/what-mark-helm-does-when-he-misses-goals/"
updated: "2026-11-06"
category: "Mindset & Leadership"
---

# What does Mark Helm do when he misses his self-storage goals?

**Short answer:** In a November 2026 post, Mark wrote that it did not appear he would hit his self-storage targets for 2026. He named outside reasons he could point to and called them valid, but said “there is no power there.” His practice is to take 100% responsibility for what happens to him and look for the limiting beliefs running in the background, so that there is something he can change.^[[1]](#kb-src-1)

## The outside reasons he set aside

Mark listed the reasons he could have pointed to:^[[1]](#kb-src-1)

- a tight credit market^[[1]](#kb-src-1)
- a seller group that was hard to work with^[[1]](#kb-src-1)
- an economy with, in his words, “at best mixed signals”^[[1]](#kb-src-1)
- high construction costs and interest rates^[[1]](#kb-src-1)

He wrote that if the cause is the economy, the President, Congress or interest rates, “then I am a victim,” and that victims “have no power in life.” He added that he has been through ups and downs before and adjusted.^[[1]](#kb-src-1)

## Responsibility as a source of power

Mark described his training as being “100% responsible for whatever happens to me.” He was clear that this is about power rather than truth: “This may or may not be true, but I am not seeking the truth here. I am seeking power.” In his view, being responsible is what lets him change something.^[[1]](#kb-src-1)

## What he did next

Mark went looking for the limiting beliefs behind the missed targets and found two he had not been aware of: that self-storage is a lot harder than it used to be, and that he might be too old to keep playing the self-storage game. He replaced them with one statement: “I have all the power, energy, and resources I need to hit my storage goals in 2027.”^[[1]](#kb-src-1)

This answer describes Mark’s own approach as he tells it in one post. It is general education, not professional advice.

## Related answers

- [What is a limiting belief, and how does Mark Helm work with his own?](/docs/limiting-beliefs-mark-helm/)
- [How does mindset affect success in the self-storage business?](/docs/mindset-and-success-in-self-storage/)
- [What are the biggest mistakes Mark Helm has made in self-storage, and what did he learn?](/docs/mark-helm-biggest-mistakes/)

More of Mark’s posts on this theme are collected in [Mark Helm’s Mindset Roadmap](/mark-helms-mindset-roadmap/).

## Sources

Each numbered note above links to the post of Mark’s it comes from.

1. [What Was Really Keeping Me From My 2026 Goals — And It Wasn’t the Market](/what-was-really-keeping-me-from-my-2026-goals-and-it-wasnt-the-market/), Mark Helm, November 6, 2026

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