Table of Contents
Be present, data-driven, and service-oriented #
- Stay plugged in: Attend weekly reviews; question spend that doesn’t map to move-ins.
- Improve service: Train staff on speed-to-lead, phone scripts, and onsite conversion.
- Start early: Warm up GBP, citations, and content months before opening.
- Document everything: Keep a living playbook of tests, winners, and local partnerships.
Nothing is guaranteed, but disciplined tracking and iterative improvement maximize your odds of a successful, capital-efficient lease-up.
