How do I align incentives with a vendor or in-house marketer?

Table of Contents

Tie compensation to move-ins and verified outcomes #

Set a base fee + performance bonus tied to move-ins (not clicks or impressions).
Define acceptable CPMI range; bonus when actual CPMI beats target band.
Require transparent reporting access (ad platforms, analytics, call tracking).
Quarterly review clause to adjust goals as unit mix and market conditions change.