No Visibility

## Why Visibility Matters

Self-storage is a retail business, and visibility is critical. At any given time, only 10–12% of the population needs storage, but you want 100% of your local market to know where you are. Drive-by traffic is still one of the top sources of new leases. If your facility can’t be seen from a main road, you’ll face longer lease-up times and higher carrying costs.

**Key Point:** Always choose a property with strong retail visibility in its trade area.