Buying in a Weak Trade Area

## The Risks of a Weak Trade Area

An overbuilt or poorly positioned trade area can sink even the best-run self-storage facility. Population growth, median income, and supply/demand balance are the key factors to measure. Without growth, the math eventually catches up to you. In oversupplied markets, only those with deeper pockets survive.

**Key Point:** Walk away if the trade area doesn’t show population growth, strong income levels, and balanced supply/demand.