Table of Contents
Channel mix with intent prioritization #
- Google Search/PPC: Highest intent; protect brand terms; test exact/phrase match on “storage near me,” “vehicle/boat/RV storage,” and unit sizes.
- Local SEO: Google Business Profile accuracy, categories, photos, Q&A, and weekly posts; NAP consistency; citations.
- Performance Max/Local campaigns: Use only after Search is dialed; monitor asset group performance.
- Paid Social: Audience building, retargeting, and promos (e.g., first month free on select sizes).
- Email/SMS: Follow-up sequences for quotes and site visitors who didn’t convert; drip value (packing tips, referral offers).
Golden rule #
Allocate highest spend to highest intent channels first, then expand.
