What’s a practical weekly workflow for testing and optimization?

Simple, repeatable cadence #

1. Monday: Review prior week KPIs, CPMI by channel, and call recordings.
2. Tuesday: Launch 1–2 new ad tests (copy/creative/landing page). Adjust bids and negatives.
3. Wednesday: Local SEO updates (GBP posts/photos/Q&A). Reputation outreach for reviews.
4. Thursday: Nurture: send email/SMS to unconverted leads; highlight limited-time promos.
5. Friday: Decide scale/stop on tests that hit data threshold; document learning.