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Why does facility visibility matter when evaluating self-storage demand?

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Question #

Why does facility visibility matter when evaluating self-storage demand?

Answer #

Visibility can strongly affect lease-up speed and the value of each lease. A facility with poor visibility should not be counted the same as a new facility on a major road, even if both are in the same trade area.

Source #

Episode 494 Ñ Episode 494.docx