Self Storage
- What should operators include in a serious vendor-vetting checklist?
- What are the biggest vendor bets a self-storage operator makes today?
- Why is the digital customer journey a major vendor-selection issue?
- How has AI changed the operating baseline for self-storage facilities?
- Why does Episode 498 argue that vendors matter more now than ever in self-storage?
- How can operators check whether their GSO strategy is working?
- What website content should a storage facility create to improve GSO visibility?
- Why does GSO matter especially for self-storage operators?
- How is GSO different from traditional SEO?
- What does GSO mean in the context of self-storage marketing?
- How should operators use millennial demographics in trade-area analysis?
- What kinds of assets and wealth strategies are millennials using that may create storage needs?
- How does millennial inheritance activity affect self-storage demand?
- What stereotype about millennials does the episode reject?
- Why does Episode 496 describe millennials as important for future self-storage demand?
- What is the episodeÕs core advice for small operators competing against REITs?
- What customer-pricing behavior does the episode say smaller owners should avoid copying from REITs?
- Why does the episode criticize REIT reliance on fees?
- How did the author compare his own 2025 revenue growth with public REIT results?
- What myth about REITs does Episode 495 challenge?
- What market signal can be more useful than square foot per capita when judging demand?
- Why does facility visibility matter when evaluating self-storage demand?
- Which demographic factors does square foot per capita fail to capture?
- Why can competing facilities make square foot per capita misleading?
- What is the square-foot-per-capita myth in self-storage?
- Which insurance riders are described as important for self-storage owners?
- What rule of thumb does the episode give for deciding whether to file an insurance claim?
- Why is it important for a self-storage insurance agent to understand the asset class?
- Which security upgrades can help self-storage owners reduce insurance costs?
- What insurance strategy should multi-facility self-storage owners consider first when trying to lower rates in 2026?
- What insurance riders did the speaker describe as especially important for storage owners?
- What rule of thumb about claims and deductibles did Terry Campbell share?
- Why did the speaker say it is important to work with an agent who understands self-storage?
- What security features did the speaker list as examples that may help lower insurance rates?
- What insurance strategy did the speaker suggest for owners with multiple facilities in different regions?
- What did the speaker urge owners to do through their state storage associations?
- What lawsuit did the episode mention in connection with Extra Space?
- What personal example did the speaker give about rate increases?
- What pricing practice did the speaker criticize most strongly?
- Why did the speaker praise U-Haul in this episode?
- What was the speaker’s standard procedure when receiving a property tax assessment?
- What changes did the speaker mention as ways to reduce energy costs?
- How did the speaker say owners can improve payroll efficiency without simply firing staff?
- Why did the speaker connect tenant retention to expense control?
- What core financial metric did the speaker say owners are really focused on in this episode?
- How did the speaker describe the role of story and message in marketing a new facility?
- What did the speaker say staff should learn to sell: features or benefits?
- What are USP’s in the episode, and why did the speaker say they matter?
- Why did the speaker recommend having someone on hand during lease-up even for a remotely managed project?
- What did the speaker say was one of the first and most important things to think about when opening a facility?
- What are two examples of less traditional add-on revenue ideas mentioned in the episode?
- What was the speaker’s view on selling retail items at a staffed self-storage facility?
- In the tenant insurance example, how much annual cash flow did the speaker estimate a 40,000-square-foot facility could add?
- Why did the speaker describe tenant insurance as a win-win?
- What did the speaker recommend self-storage owners do in 2026 to offset rising operating expenses?
- What collection practices increase revenue without raising rents?
- How does autopay improve cash flow and collections?
- Why should self-storage operators avoid payment plans?
- What is a delinquency ratio and why does it matter?
- Why selling benefits matters more than price in 2026?
- What is value-based pricing in self-storage?
- How can operators test pricing changes without cutting all rates?
- Why is reactive pricing dangerous in self-storage?
- What does income integrity mean for self-storage operators?
- Why are off-market deals critical for smaller self-storage investors?
- How do interest rates and cap rates affect self-storage acquisitions?
- What are the biggest challenges facing self-storage in 2026?
- What ongoing support is provided after the bootcamp ends?
- What market changes does the bootcamp address in today’s environment?
- Why is self-storage considered a resilient asset class?
- What is the Virtual Self-Storage Bootcamp and who is it designed for?
- Why is self-storage considered more resilient in an AI-driven economy?
- Why don’t official economic numbers fully reflect what’s happening?
- How is AI driving a large-scale wealth transfer and job displacement?
- Why do current economic conditions feel fundamentally different from past market cycles?
- How Can Smaller Self Storage Operators Compete Ethically?
- Why Are Self Storage Pricing Practices Attracting Regulation?
- What Is Driving Extreme Price Increases in Self Storage?
- Why Your Limits in Self Storage Are Not Real
- How Vision Creates Endurance for Storage Entrepreneurs
- Why Environment Shapes Your Performance in Self Storage
- How Mindset Determines Success in Self Storage