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What is the square-foot-per-capita myth in self-storage?

Table of Contents

Question #

What is the square-foot-per-capita myth in self-storage?

Answer #

The myth is that an operator can clearly understand supply and demand in a trade area by looking mainly at existing storage square footage per person. The episode argues this metric is too simplistic and often misleading.

Source #

Episode 494 Ñ Episode 494.docx