Short answer: In a November 2026 post, Mark wrote that it did not appear he would hit his self-storage targets for 2026. He named outside reasons he could point to and called them valid, but said “there is no power there.” His practice is to take 100% responsibility for what happens to him and look for the limiting beliefs running in the background, so that there is something he can change.^[1]

The outside reasons he set aside #

Mark listed the reasons he could have pointed to:^[1]

• a tight credit market^[1]
• a seller group that was hard to work with^[1]
• an economy with, in his words, “at best mixed signals”^[1]
• high construction costs and interest rates^[1]

He wrote that if the cause is the economy, the President, Congress or interest rates, “then I am a victim,” and that victims “have no power in life.” He added that he has been through ups and downs before and adjusted.^[1]

Responsibility as a source of power #

Mark described his training as being “100% responsible for whatever happens to me.” He was clear that this is about power rather than truth: “This may or may not be true, but I am not seeking the truth here. I am seeking power.” In his view, being responsible is what lets him change something.^[1]

What he did next #

Mark went looking for the limiting beliefs behind the missed targets and found two he had not been aware of: that self-storage is a lot harder than it used to be, and that he might be too old to keep playing the self-storage game. He replaced them with one statement: “I have all the power, energy, and resources I need to hit my storage goals in 2027.”^[1]

This answer describes Mark’s own approach as he tells it in one post. It is general education, not professional advice.

Related answers #

• What is a limiting belief, and how does Mark Helm work with his own?
• How does mindset affect success in the self-storage business?
• What are the biggest mistakes Mark Helm has made in self-storage, and what did he learn?

More of Mark’s posts on this theme are collected in Mark Helm’s Mindset Roadmap.

Sources #

Each numbered note above links to the post of Mark’s it comes from.

1. What Was Really Keeping Me From My 2026 Goals — And It Wasn’t the Market, Mark Helm, November 6, 2026