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Five Beginner Mistakes to Avoid When Buying a Self-Storage Facility

Five Beginner Mistakes to Avoid When Buying a Self-Storage Facility

by Mark Helm | Sep 5, 2025 | Buy Self Storage

Five Beginner Mistakes to Avoid When Buying a Self-Storage Facility Let’s talk about five mistakes people are making when getting into the self-storage business today, especially people new to the business. Now I have made every one of them myself, so I will talk from...

Cap Rates, ROI, IRR – Which Matters Most in Self-Storage?

by Mark Helm | Aug 29, 2025 | Buy Self Storage

Even seasoned storage people sometimes get focused on the wrong metric when analyzing self-storage. If you’re new to self-storage, it can be hard to understand all the financial metric slang and acronyms and what one should really be focused on. Which one...

Tariffs, Trade Areas, and Self-Storage: Lessons From the “Big Short” – Pt. 2

by Mark Helm | Aug 15, 2025 | Buy Self Storage

Last week, we started a conversation about what I’m seeing in the economy, what may be coming next, and how that changes our self-storage strategy, based on research I dug into after hearing Michael Litt speak. As a CCIM in commercial real estate, our state chapter...
Tariffs, Trade Areas, and Self-Storage: Lessons From the “Big Short”

Tariffs, Trade Areas, and Self-Storage: Lessons From the “Big Short”

by Mark Helm | Aug 8, 2025 | Buy Self Storage

Some dots have connected in my mind recently that are reshaping how I evaluate self-storage trade areas moving forward. Surprisingly, this insight came from digging into the lives and current work of the people who shorted subprime financial instruments during the...
Lease-up Marketing: A Strategy for Smarter Spending That Can Produce Real Results

Lease-up Marketing: A Strategy for Smarter Spending That Can Produce Real Results

by Mark Helm | Aug 1, 2025 | Buy Self Storage

The biggest issue I see today when leasing up new self-storage space is overspending for online marketing that doesn’t produce results. I see it happen far too often and have experienced it myself. If you’re a larger operator, you can hire a full-time marketing...

What Makes You Different? Winning the Self-Storage Lease-up Game With USPS

by Mark Helm | Jul 25, 2025 | Buy Self Storage

Let’s talk about converting potential self-storage renters into customers. Recently, I have written a lot about chatbots and high-tech stuff, but in the end, everything is only as good as a human sets it up. All, website hits, inquiries—they’re all great. But what...
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