Mark Helm, Author at Creating Wealth Through Self Storage

Put a Bullseye on Your Customer: Why Landing Pages Still Win in Self-Storage

by Mark Helm | Aug 21, 2026 | Buy Self Storage

I don’t see owners utilizing landing pages that much anymore in online self-storage marketing, and I am not sure why. I suspect it is because it has been beaten into our heads that reduced clicks for consumers are the holy grail for online marketing success. Now I am...

What the Jobs Report, CPI, and Bond Market May Be Telling Us About Interest Rates

by Mark Helm | Aug 14, 2026 | Buy Self Storage

It has been a while since I used an SBA loan to develop some storage, but I am in a deal where we are using it now for a boat and RV development. We are racing to get it closed by Sept. 14 because the deal was underwritten at today’s interest rates, and if rates go up...

The One Habit I Wish I Had Started Early in My Career

by Mark Helm | Aug 7, 2026 | Buy Self Storage

I have made a lot of mistakes over my business career and done a few things right. Fortunately, it only takes a few good decisions and some grace from the universe to be successful. But if there is one lesson I wish I had learned early in my career, it is this: Always...

Why the Smaller Investor Can Win in Today’s Self-Storage Market

by Mark Helm | Jul 31, 2026 | Buy Self Storage

Nothing in the universe ever remains constant. Everything is always in constant motion. From the subatomic level all the way to the entire universe itself, everything is in constant motion. This includes the self-storage industry. It is evolving and changing fast. As...

The First-Call Offer: A Different Approach to Finding Off-Market Self-Storage Deals

by Mark Helm | Jul 24, 2026 | Buy Self Storage

It has gotten to the point that I almost don’t pay attention to listed self-storage properties anymore. Not quite, but I notice when specific companies’ listings show up in my inbox, I delete them automatically because I know they will be so overpriced for our goals,...