by Mark Helm | Mar 9, 2018 | Self Storage Management
I realized we were behind the curve in running our self storage business when we had an Extra Space open up in our submarket. Our facility had been enjoying over 95% occupancy for years. We had regular rate increases. Everything was firing on all cylinders. We would...
by Mark Helm | Mar 2, 2018 | Self Storage Management
I read an article in the Wall Street Journal in January about all the new self storage space coming online. It was the typical, overbuilt sector article we are seeing today. But one thing got me thinking hard. It was the quote from an Extra Space Executive. “Our...
by Mark Helm | Feb 16, 2018 | Self Storage Management
As we explore this new online marketing landscape for self storage, you’ll see that it takes a whole new way of looking at how to get customers. The path to connecting with our client base online is not clear. We have to provide the right information and create...
by Mark Helm | Feb 9, 2018 | Self Storage Management
Last week we started creating a Facebook Ad Campaign for your self storage facility. Let’s continue. If you remember, we set up the Campaign. We chose the campaign objective. In this scenario, we choose “Conversions.” If you run this campaign and don’t like the...
by Mark Helm | Feb 2, 2018 | Self Storage Management
In this series of Episodes, we are exploring online marketing strategies to fill up, then keep full, our self storage facilities. The days of just showing up and having 90% plus occupancy are gone. If that’s not happening where you are, it’s coming to an end soon....
by Mark Helm | Jan 26, 2018 | Self Storage Management
As the self storage industry changes, grows and evolves, nothing changes faster than how we market for new customers. In the first facility I was involved with, 86% of our customers came from the Yellow Pages. The last time I ran a Yellow Pages ad, I lost around...
