As a small investor, are you sometimes wondering how in the world you can compete with all the bigger players buying up storage facilities in the market today?
Just look at this random screen shop from the ISS website. I in no way organized it. This is just what opened up when I hit the acquisition news tab.
Sometimes I have frustrated people I am coaching throwing their hands up, wanting to walk away.
That’s fine. They can walk. But all that really needs to happen is to alter one’s filter or the mental conversation slightly.
My training informs me that the frustration is because of a mental conversation I am having with myself. I see something, in this case, all the institutional money chasing the same asset I am, and how much more they appear to be able to pay, then making up a conversation about that.
The problem is I often believe the conversations going in my head are the truth.
A Slight Shift In Thinking
What if you could look at that same screenshot and say, “Wow, what an opportunity”!
That might not have been my first instinctual reaction, but my training informs me it is a more empowering place to go to.
Then I can create a different conversation in my head to believe.
Neither conversation in my head is the “truth,” but one is certainly more empowering and actually supports me as I grow my self storage business.
Or you could say either of them is the truth, for me. I just have to select which one is going to be true for me.
So how could a small investor be empowered by looking at that screenshot?
Well, look at all the buyers for your self storage project you own or are going to own.
They will be fighting each other in the land of 4% and 5% Cap rates for your facility.
I know because I am experiencing it right now.
All you need is to have what they want.
The next question I usually get from someone who thinks I am crazy, and I most likely am (by normal standards), is, “Well, how do I get the facility in the first place to sell them if I have to compete against them?”
Now I have a complicated answer to that question.
Are you ready?
“You buy what they are not interested in buying today.”
Then you make it into something they are interested in buying.
I have made lots of money for myself and our partners doing this.
More importantly, I went from knowing myself as someone at the mercy of the market to creating opportunities no matter what the market is doing.
I like that version of myself better.
You can too.
All of my free and paid-for training is designed to assist you in doing that.
The people I work with and I are doing it every day.
You can go to CreatingWealththrougselfstorage.com and see all the free episodes I have done and/or go to the store and see the training offered.
We focus on existing mom and pop facilities that we can convert to “institutional” grade that most larger players are not interested in. we also enjoy conversions, which institutional buyers are not interested in until you are done.
Success is often just a slight shift in your thinking.
