A friend of mine was telling me about an experiment that was conducted in the 1950s using rats the other day. I did some research and was absolutely fascinated by what I learned from it.
Let me share it with you and some of the takeaways I think may be applicable to us in the self-storage business.
**Self-Storage Turnaround Playbook**
https://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
**Startup Checklist**
https://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
**Cap Rate, ROI & IRR Calculator**
https://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
**The 4 Critical Metrics Download**
https://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
**Five Mistakes PDF*
https://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
**Q1 2026 Virtual Self Storage Bootcamp Sign Up**
https://creatingwealththroughselfstorage.lpages.co/2026-q1-live-virtual-bootcamp/
**December 6, 2025 Fast-Track Your Self-Storage Success — Free Live Webinar**
https://creatingwealththroughselfstorage.lpages.co/2025-q4-webinar/
**Cap Rate, ROI & IRR Calculator**
https://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
**Online Courses at The Quickstart Academy**
https://TheQuickStartAcademy.com/
**Listen on Apple Podcasts**
**5 KPIs we measure**
https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
**My blog**
**Facebook**
https://www.facebook.com/markhelmselfstorage/
**Twitter**
**The Storage World Analyzer**
http://storageworldanalyzer.com/
**The QuickStart Academy Store**
https://quick-start-academy.myshopify.com
