What the 2026 StorageCafe Survey Is Telling Us
One of the advantages of being a smaller self-storage operator is that — unlike the REITs and larger players who focus on their investors and stockholders — we can focus on the real source of our success: our customers. I found the StorageCafe (an online marketplace...
Put a Bullseye on Your Customer: Why Landing Pages Still Win in Self-Storage
I don’t see owners utilizing landing pages that much anymore in online self-storage marketing, and I am not sure why. I suspect it is because it has been beaten into our heads that reduced clicks for consumers are the holy grail for online marketing success. Now I am...
The New World of GSO and How It Applies To Your Self Storage Business
Although you may be tired of hearing about AI and how it applies to your self-storage business, the AI hole is only getting deeper. If you haven’t already, it’s now time to embrace it and begin to understand how it is currently affecting your marketing, operations,...
Rethinking the Millennial Customer – A Force of Nature for Self-Storage
In the most recent ISS expo I attended, once again I saw that Millennials have become 20% plus of self-storage customers, up from about 16% a year ago. I remember some of the stereotypes many had a few years ago about the millennial generation: Avocado toast and $7...
Lease-up Marketing: A Strategy for Smarter Spending That Can Produce Real Results
The biggest issue I see today when leasing up new self-storage space is overspending for online marketing that doesn’t produce results. I see it happen far too often and have experienced it myself. If you’re a larger operator, you can hire a full-time marketing...
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