I will admit that a few years ago I was scared of competing in a market against REITs. I remember an investor in our deals was really questioning me hard asking how we could ever compete and win in the...

One of the advantages of being a smaller self-storage operator is that — unlike the REITs and larger players who focus on their investors and stockholders — we can focus on the real source of our...

I don’t see owners utilizing landing pages that much anymore in online self-storage marketing, and I am not sure why. I suspect it is because it has been beaten into our heads that reduced clicks for...

Although you may be tired of hearing about AI and how it applies to your self-storage business, the AI hole is only getting deeper. If you haven’t already, it’s now time to embrace it and begin to...

In the most recent ISS expo I attended, once again I saw that Millennials have become 20% plus of self-storage customers, up from about 16% a year ago. I remember some of the stereotypes many had a few...

The biggest issue I see today when leasing up new self-storage space is overspending for online marketing that doesn’t produce results. I see it happen far too often and have experienced it myself. If...

When I first entered the self-storage business, when I thought about “marketing,” the question was, how big a yellow page ad can you afford? People often named their facilities with an “A”  in the first...

Congratulations. You now own at least one self-storage facility. In the old days, we would just set up shop, get our operating system up and running, and turn on the lights. Voila. Soon, our facility...

When coaching people on their self-storage journey, I often say, “I reserve the right to be wrong.” I am going to say that here as well. Anything I say in this episode could be wrong, and I may change my...