Mark Helm, Author at Creating Wealth Through Self Storage

Self Storage Demand Pricing – Are You For or Against?

by Mark Helm | Mar 24, 2018 | Self Storage Management

One of the innovations the self storage industry has come up with recently is “Demand Pricing.” This is unit street pricing that adjusts daily or weekly depending on the availability and occupancy in a submarket. For example, a facility could usually rent a 10 x 10...

Value Pricing – How to Raise Your Self Storage Rental Income WITHOUT a Rent Increase

by Mark Helm | Mar 16, 2018 | Self Storage Management

I am on a self storage mission this year. My mission is to close the gap between how the larger players in the self storage business and the smaller investors run their businesses. In last week’s episode, we discussed the data analytics program available to us...

Do You Have The Information You Need To Compete With Reits In Your Own Backyard?

by Mark Helm | Mar 9, 2018 | Self Storage Management

I realized we were behind the curve in running our self storage business when we had an Extra Space open up in our submarket. Our facility had been enjoying over 95% occupancy for years. We had regular rate increases. Everything was firing on all cylinders. We would...

Self Storage REITs Have the Marketing Tech and the Money to Use it – Can You Compete?

by Mark Helm | Mar 2, 2018 | Self Storage Management

I read an article in the Wall Street Journal in January about all the new self storage space coming online. It was the typical, overbuilt sector article we are seeing today. But one thing got me thinking hard. It was the quote from an Extra Space Executive. “Our...

The Top Seven Skills You Need to Start a Self Storage Business

by Mark Helm | Feb 23, 2018 | Buy Self Storage

Self storage is the best business there is for the small investor. It has all the benefits of a real estate play and few of the drawbacks associated with traditional investment real estate. It is also an operating business with very predictable cash flow. Because of...