Mark Helm, Author at Creating Wealth Through Self Storage

How Self Storage Performs in a Recession

by Mark Helm | Jun 23, 2018 | Self Storage Management

When I saw how self storage worked, I fell in love with it. In the mid-1990’s I was a commercial real estate professional. I sold all kinds of investment real estate but I also had a company that focused on office building sales, leasing, and management. Our...

Are CAP Rates Going Up? How to Keep Your Self Storage Business Profitable

by Mark Helm | Jun 16, 2018 | Self Storage Management

Interest rates have gone up and will most likely continue to go up. That has an effect on the self storage industry. As we move into the “Hyper Supply” phase of the real estate cycle (click HERE for details on the phases of the cycle) one of the historic...

How To Profitably Leverage Self Storage During Any Phase Of The Real Estate Cycle

by Mark Helm | Jun 8, 2018 | Self Storage Business Planning

I speak often about the oversupply of self storage in certain markets and how to position yourself to stay relevant in today’s market. My default setting is to assume that everyone has a real estate background and understands where we are in the current real...

How to Create a Marketing Plan For Your New Construction Self Storage Facility

by Mark Helm | Jun 1, 2018 | Self Storage Management

Many of us are building new self storage facilities (instead of Additions or Conversions) as the way to start or grow our self storage business. As more square footage hits the market, marketing has never been more important. In this episode, I’ll share what...

How to Perfect Your Self Storage Customer’s Journey for Increased Occupancy

by Mark Helm | May 26, 2018 | Self Storage Management

The days of simply opening your self storage facility every day and maintaining a 90% plus occupancy rate are over. For the last few years, all you needed was to have the power on and a functioning gate and you had high occupancy. Those days are over. The market is...