Mark Helm, Author at Creating Wealth Through Self Storage

Can You Learn the Habits Necessary to Succeed in Self Storage?

by Mark Helm | Apr 7, 2018 | Self Storage Mindset

I wish I could tell up front who has what it takes to stick with it and get in the self storage business. I know it has never been more challenging to get started in the business than it is today. Prices are still high, lenders are tough, and due diligence periods are...

Do You Know the Most important KPI For a Self Storage Owner?

by Mark Helm | Mar 30, 2018 | Self Storage Management

As a self storage business owner, do you know what your main KPIs (Key Performance Indicators) are? I wrote about them in the book Creating Wealth Through Self Storage. There are several KPIs we can track, but the most important one, in my opinion, is the...

Self Storage Demand Pricing – Are You For or Against?

by Mark Helm | Mar 24, 2018 | Self Storage Management

One of the innovations the self storage industry has come up with recently is “Demand Pricing.” This is unit street pricing that adjusts daily or weekly depending on the availability and occupancy in a submarket. For example, a facility could usually rent a 10 x 10...

Value Pricing – How to Raise Your Self Storage Rental Income WITHOUT a Rent Increase

by Mark Helm | Mar 16, 2018 | Self Storage Management

I am on a self storage mission this year. My mission is to close the gap between how the larger players in the self storage business and the smaller investors run their businesses. In last week’s episode, we discussed the data analytics program available to us...

Do You Have The Information You Need To Compete With Reits In Your Own Backyard?

by Mark Helm | Mar 9, 2018 | Self Storage Management

I realized we were behind the curve in running our self storage business when we had an Extra Space open up in our submarket. Our facility had been enjoying over 95% occupancy for years. We had regular rate increases. Everything was firing on all cylinders. We would...