Mark Helm, Author at Creating Wealth Through Self Storage

Self Storage Marketing – Do You Know How to Find Your Prospects Online?

by Mark Helm | Jun 11, 2016 | Self Storage Management

It’s a brave new self storage world out there, especially in marketing. When I first got in the business on December 31, 1999, over 80% of our new customers came from Yellow Pages ads. Remember those? The last yellow page ad I ran was in 2013 and the cost per new...

Self Storage Retail Sales Not Your Thing? There’s More To That Lock Sale Than You Think

by Mark Helm | Jun 4, 2016 | Self Storage Management

Do you sell retail items in your self storage facility? I think you’re missing the boat if you don’t put a real focus on retail sales. I know, I know…you’re in the business of renting units and selling retail items or renting trucks is a hassle that takes...

Are Self Storage Call Centers the Right Solution For You? A Look at Who Should Be Answering Your Phones and Why.

by Mark Helm | May 28, 2016 | Self Storage Management

I hate companies that have a computerized, punch-in-the –last-name-with-your-key-pad answering systems phone systems. I hang up. Unless I have no choice but to deal with them – like the phone or cable company. And then I hate it even more. By the time I finally...

SBA Loans For Self Storage? My New Perspective On Them.

by Mark Helm | May 21, 2016 | Self Storage Financing

I’m going to do it! I am going to get an SBA loan. I don’t care where you are in growing your self storage business; if you are getting bank loans as opposed to non-recourse CMB loans, it can be tough. Sometimes the more loans you have, the harder it is...

Self Storage Stabilized Occupancy Rates – Are They On The Rise Or Going Down?

by Mark Helm | May 14, 2016 | Financial Analysis of Self Storage

“Have self storage stabilized occupancy rates gone up?” At the Inside Self Storage Convention, I heard that question asked more than once. The quick answer is YES. For the first time in the history of this industry, all the REITS are above 90% stabilized occupancy. A...