Mark Helm, Author at Creating Wealth Through Self Storage

Tariffs, Trade Areas, and Self-Storage: Lessons From the “Big Short” – Pt. 2

by Mark Helm | Aug 15, 2025 | Buy Self Storage

Last week, we started a conversation about what I’m seeing in the economy, what may be coming next, and how that changes our self-storage strategy, based on research I dug into after hearing Michael Litt speak. As a CCIM in commercial real estate, our state chapter...

Tariffs, Trade Areas, and Self-Storage: Lessons From the “Big Short”

by Mark Helm | Aug 8, 2025 | Buy Self Storage

Some dots have connected in my mind recently that are reshaping how I evaluate self-storage trade areas moving forward. Surprisingly, this insight came from digging into the lives and current work of the people who shorted subprime financial instruments during the...

Lease-up Marketing: A Strategy for Smarter Spending That Can Produce Real Results

by Mark Helm | Aug 1, 2025 | Buy Self Storage

The biggest issue I see today when leasing up new self-storage space is overspending for online marketing that doesn’t produce results. I see it happen far too often and have experienced it myself. If you’re a larger operator, you can hire a full-time marketing...

What Makes You Different? Winning the Self-Storage Lease-up Game With USPS

by Mark Helm | Jul 25, 2025 | Buy Self Storage

Let’s talk about converting potential self-storage renters into customers. Recently, I have written a lot about chatbots and high-tech stuff, but in the end, everything is only as good as a human sets it up. All, website hits, inquiries—they’re all great. But what...

2025 Tax Reform: Possible Impacts on Self-Storage

by Mark Helm | Jul 18, 2025 | Buy Self Storage

Let’s talk about the new tax implications for self-storage owners and take a look at the good, the bad, and the potentially ugly parts of the massive tax bill recently signed into law and championed by the current administration, at least from my perspective. Now,...