I know this is close to heresy, but especially in the world of self storage, but…STOP USING CAP RATES. The way they are being used in marketing self storage today is misleading, bordering on fraudulent. https://youtu.be/JiMDI74KgYQ Who should stop using them? Well...

There are a lot of complicated definitions of a Capitalization Rate (CAP rate for short). They are interesting, but mostly irrelevant. Let me give you an easy to understand way of relating to and thinking about a CAP rate. If I (or anyone) purchased an income...