I have been on a soap box for years, preaching that square feet of storage per person is not always the most accurate way to determine the viability of a self-storage project in a given trade area.
Many of you have suffered through my rants before.
No rant today.
So recently in a Quickstart Academy Bootcamp I was running, I was asked what other metrics I use to decide whether to go into a particular trade area.
I came up with the usual suspects like income, population, and population growth.
But let me share with you some other metrics I use. Some of these are interesting and may seem out there, but let’s have some fun with it.
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