The self-storage industry is evolving fast, and one of the biggest challenges we struggle with is financial modeling today.
If you are in the acquisition business of self-storage, you have subscriptions to data platforms. We use the data to make assumptions such as rental rate, market health, how fast a project will absorb new square feet, etc.
Next, we plow those assumptions into Excel or something like the Storage World Analyzer and get some kind of financial model to predict the future.
This process has worked well over the years, but now, not so much.
LET ME SHARE THE FUTURE OF SELF-STORAGE PROFORMAS, or at least how I see it.
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