Self Storage Lending in 2020

Self Storage Lending in 2020

No doubt about it, 2020 is a year of totally new territory for the self storage industry, and that goes for self storage lending as well. We are currently working on three loans, getting ready to close on them, and it has been a journey. CMBS We are not doing any CMBS...

Marketing in the Age of Coronavirus

Marketing in the Age of Coronavirus

I get tired of hearing about the “new reality” we are in due to COVID-19. I am sure many of you do too.  However, in the world of self storage, as we try to figure out what works and does not work, let’s stay on the subject a little longer. What we did in 2019 to fill...

The Dark Side of Touchless Move-Ins

The Dark Side of Touchless Move-Ins

I am very grateful that I have figured out how to make money in self storage. Who I am now is someone you could take everything from, drop-off in a strange place where I know no one, and I would be OK, prosper, and soon have all I could ever want. And I don’t think it...

Too Much Data, What Does It Mean?

Too Much Data, What Does It Mean?

I have said before about self storage, “Make data-driven decisions.”   I try to do that. But it’s getting hard. Real hard, in my opinion. In my humble opinion, there are two big issues with data today in the self storage industry. The first is how it is collected, and...

Self Storage Online Marketing

Self Storage Online Marketing

Let's talk about online marketing for a self-storage facility. Let me start by saying I am not an "expert" in online marketing for self-storage facilities. But I have never worked with an "expert" that has generated any results period, much less any cost-effective...

I Want To Hear From You.

I Want To Hear From You.

This week it is hard for me to talk about self-storage and ignore what is going on in the country at the moment. So, let’s talk about it. I am not sure when you see this, but at the moment we are slowly coming out of quarantine from COVID-19 (still no vaccine), and...