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Are CAP Rates Going Up? How to Keep Your Self Storage Business Profitable

Are CAP Rates Going Up? How to Keep Your Self Storage Business Profitable

by Mark Helm | Jun 16, 2018 | Financial Analysis

Interest rates have gone up and will most likely continue to go up. That has an effect on the self storage industry. As we move into the "Hyper Supply" phase of the real estate cycle (click HERE for details on the phases of the cycle) one of the historic moves of the...

How To Profitably Leverage Self Storage During Any Phase Of The Real Estate Cycle

How To Profitably Leverage Self Storage During Any Phase Of The Real Estate Cycle

by Mark Helm | Jun 8, 2018 | Strategy & Planning

I speak often about the oversupply of self storage in certain markets and how to position yourself to stay relevant in today's market. My default setting is to assume that everyone has a real estate background and understands where we are in the current real estate...

How to Create a Marketing Plan For Your New Construction Self Storage Facility

How to Create a Marketing Plan For Your New Construction Self Storage Facility

by Mark Helm | Jun 1, 2018 | Marketing & Customers

Many of us are building new self storage facilities (instead of Additions or Conversions) as the way to start or grow our self storage business. As more square footage hits the market, marketing has never been more important. In this episode, I'll share what your...

How to Perfect Your Self Storage Customer’s Journey for Increased Occupancy

How to Perfect Your Self Storage Customer’s Journey for Increased Occupancy

by Mark Helm | May 26, 2018 | Marketing & Customers

The days of simply opening your self storage facility every day and maintaining a 90% plus occupancy rate are over. For the last few years, all you needed was to have the power on and a functioning gate and you had high occupancy. Those days are over. The market is...

What Self Storage Investors Should Do in 2018 To Start Or Grow Our Business

What Self Storage Investors Should Do in 2018 To Start Or Grow Our Business

by Mark Helm | May 18, 2018 | Strategy & Planning

The self storage industry in the US has never been more varied than it is today. It’s all over the place. In Las Vegas rents are up 70%. In Denver, rents are down 5%. In Dallas, about 22% more square feet of self storage has hit the market in the form of new...

Habits for Success Series:  The Final Ingredient for Self Storage Success

Habits for Success Series: The Final Ingredient for Self Storage Success

by Mark Helm | May 11, 2018 | Mindset & Leadership

As we conclude our series on the Habits for Success series, we'll cover the final habit I've seen that people who successfully get in the self storage business possess.  This last habit took me a while to flush out. I could see the difference between people who were...

Habits For Success Series:  Authentic Self Confidence

Habits For Success Series: Authentic Self Confidence

by Mark Helm | Apr 30, 2018 | Mindset & Leadership

As I've watched or coached people who successfully start a self storage business, I've seen four traits or habits they have in common. These habits are what they have in common, not what they know - knowledge of rates of return or how to spot a good opportunity. To...

Habits for Success Series: Being Effective at the Right Task in Your Self Storage Business

Habits for Success Series: Being Effective at the Right Task in Your Self Storage Business

by Mark Helm | Apr 20, 2018 | Mindset & Leadership

As I've worked with successful people who start a self storage business, I notice they all are “Effective at the Right Task.” This is the second trait, habit, or way of navigating life that is required to be successful at getting into the self storage business. Last...

Habits for Success Series:  Are You Clear on Your “Why” for Succeeding in Self Storage?

Habits for Success Series: Are You Clear on Your “Why” for Succeeding in Self Storage?

by Mark Helm | Apr 13, 2018 | Mindset & Leadership

Unless you were born wealthy, or have great karma, the road to self storage success is rarely a straight line. In fact, I believe the key to success is how well you execute Plan B. Plan A is that stuff in your head that rarely ever happens the way you think it will....

Can You Learn the Habits Necessary to Succeed in Self Storage?

Can You Learn the Habits Necessary to Succeed in Self Storage?

by Mark Helm | Apr 7, 2018 | Mindset & Leadership

I wish I could tell up front who has what it takes to stick with it and get in the self storage business. I know it has never been more challenging to get started in the business than it is today. Prices are still high, lenders are tough, and due diligence periods are...

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