by Mark Helm | Nov 8, 2024 | Buy Self Storage
When I first entered the self-storage business, when I thought about “marketing,” the question was, how big a yellow page ad can you afford? People often named their facilities with an “A” in the first part of the name because it would show up early in the yellow...
by Mark Helm | Oct 25, 2024 | Buy Self Storage
I am sitting here in the last quarter of the year in 2024. There are some really exciting aspects of our business as I look into the future, and there are some real risks. I am planning out my next few years for myself and working on what I can tell people I coach and...
by Mark Helm | Oct 18, 2024 | Buy Self Storage
I have made many mistakes in my self-storage career, but one of the biggest I made early was when I purchased an existing facility with a record storage business. I am writing this because I have seen and worked with a lot of people buying self-storage projects with...
by Mark Helm | Oct 11, 2024 | Buy Self Storage
Let’s talk again about algorithmic self-storage pricing strategies used by many in the industry today. I also want to share a warning about pricing strategies in the aftermath of some natural disasters like Hurricane Milton or the most recent hurricane, Helene. As the...
by Mark Helm | Sep 20, 2024 | Buy Self Storage, Financial Analysis of Self Storage
Although I did not attend the most recent Self Storage Association convention in Las Vegas, I have been studying many of the sessions that occurred there. One thing I found very interesting was the presentation that showed the results of StorageMart’s Compound Annual...
by Mark Helm | Sep 13, 2024 | Buy Self Storage
If you had asked me in the 1990s or early 2000s how technology is impacting the self-storage business, I would have asked “What technology?” “Storage is a concrete floor, a steel wall, and a roll-up door. Yes, I guess we have telephones and fax machines, and a...
