Winning the Self-Storage Marketing Game: Key Strategies for Today’s Customers
When I first entered the self-storage business, when I thought about “marketing,” the question was, how big a yellow page ad can you afford? People often named their facilities with an “A” in the first part of the name because it would show up early in the yellow...
Gaining the Competitive Edge in Self-Storage: How to Conduct a Competitor Analysis
Congratulations. You now own at least one self-storage facility. In the old days, we would just set up shop, get our operating system up and running, and turn on the lights. Voila. Soon, our facility would be rented up, or if we just took over an existing one, we...
A Different Approach to Using Google Marketing to Attract Customers
When coaching people on their self-storage journey, I often say, “I reserve the right to be wrong.” I am going to say that here as well. Anything I say in this episode could be wrong, and I may change my mind later. I hope someone in the industry reads this and...
Our Number One Source Of New Leases
For most of our facilities, in 2020 & 2021, what do you think was the number one source of new leases? If you guessed the internet, you are close. In fact, for some facilities, it was, in some quarters. But as a portfolio, what is the number one source of our new...
Our Number One and Two Sources of Referrals
“Referrals” as a source of new self storage leases average between 10% on the low end to 40% on the high end per quarter between 2016 and 2021. We do our best to track everything, including where our new leases come from, and referrals have always been a very high...
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