Branding Your Self Storage Company
We hear a lot about company brands. Have you heard much about self storage company brands? Most likely not. You know the big ones, Public Storage, Extra Space, etc. But what is the real difference between them? Why would you choose one over the other if both are next...
Marketing in the Age of Coronavirus
I get tired of hearing about the “new reality” we are in due to COVID-19. I am sure many of you do too. However, in the world of self storage, as we try to figure out what works and does not work, let’s stay on the subject a little longer. What we did in 2019 to fill...
Self Storage Online Marketing
Let’s talk about online marketing for a self-storage facility. Let me start by saying I am not an “expert” in online marketing for self-storage facilities. But I have never worked with an “expert” that has generated any results period,...
Do You Know The Value of A Customer At Your Facility?
Self Storage is a retail play as much as a real estate play. I know the majority of us come from a real estate background, but believe me, if we are going to make it in this business today, we had better start thinking like a retailer. Or at least like a...
Retargeting In Today’s Self-Storage Marketing
I know most of us to turn over the marketing of our self-storage facilities to vendors to handle because, for many of us, it is a world we don’t want to figure out. It is really like learning a foreign language. Add the leavers and dials needed for marketing, it seems...
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