How to Perfect Your Self Storage Customer’s Journey for Increased Occupancy
The days of simply opening your self storage facility every day and maintaining a 90% plus occupancy rate are over. For the last few years, all you needed was to have the power on and a functioning gate and you had high occupancy. Those days are over. The market is...
Do You Have The Information You Need To Compete With Reits In Your Own Backyard?
I realized we were behind the curve in running our self storage business when we had an Extra Space open up in our submarket. Our facility had been enjoying over 95% occupancy for years. We had regular rate increases. Everything was firing on all cylinders. We would...
Self Storage REITs Have the Marketing Tech and the Money to Use it – Can You Compete?
Watch on YouTube I read an article in the Wall Street Journal in January about all the new self storage space coming online. It was the typical, overbuilt sector article we are seeing today. But one thing got me thinking hard. It was the quote from an Extra Space...
Part 4 – How to Get Started Marketing Your Self Storage Facility on Facebook
As we explore this new online marketing landscape for self storage, you’ll see that it takes a whole new way of looking at how to get customers. Watch on YouTube The path to connecting with our client base online is not clear. We have to provide the right...Part 3 – How to Get Started Marketing Your Self Storage Facility on Facebook
Last week we started creating a Facebook Ad Campaign for your self storage facility. Let’s continue. Watch on YouTube If you remember, we set up the Campaign. We chose the campaign objective. In this scenario, we choose “Conversions.” If you run this campaign and...
Free video series
Start with Mark's free 3-part video series
How Mark approaches finding, analyzing and getting into self storage, in three short videos.
Watch the free series