In today’s competitive world of self-storage, reducing rates to match or beat your competition can feel like the smart move.
There’s a lot of supply, and pricing algorithms are adjusting rates to keep up with what’s happening in a trade area. And consumers often think of self-storage as a commodity, so they’ll just go with the cheapest rate… right?
Well, not always.
In 2026, powerful revenue strategies are going to be critical—more important than ever. I will explain why in this three-part series.
In this first episode, let’s explore what I think are some good approaches to consider this year around pricing and move-in incentives.
Get the Playbook at the end of this series:
https://creatingwealththroughselfstorage.lpages.co/self-storage-revenue-strategies-for-2026-playbook/
**Self-Storage Turnaround Playbook**
https://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
**Startup Checklist**
https://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
**Cap Rate, ROI & IRR Calculator**
https://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
**The 4 Critical Metrics Download**
https://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
**Five Mistakes PDF*
https://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
**Cap Rate, ROI & IRR Calculator**
https://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
**Online Courses at The Quickstart Academy**
https://TheQuickStartAcademy.com/
**Listen on Apple Podcasts**
**5 KPIs we measure**
https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
**My blog**
**Facebook**
https://www.facebook.com/markhelmselfstorage/
**Twitter**
**The Storage World Analyzer**
http://storageworldanalyzer.com/
**The QuickStart Academy Store**
https://quick-start-academy.myshopify.com
