In today’s competitive world of self-storage, reducing rates to match or beat your competition can feel like the smart move.
There’s a lot of supply, and pricing algorithms are adjusting rates to keep up with what’s happening in a trade area. And consumers often think of self-storage as a commodity, so they’ll just go with the cheapest rate… right?
Well, not always.
In 2026, powerful revenue strategies are going to be critical—more important than ever. I will explain why in this three-part series.
In this first episode, let’s explore what I think are some good approaches to consider this year around pricing and move-in incentives.
Get the Playbook at the end of this series:
https://creatingwealththroughselfstorage.lpages.co/self-storage-revenue-strategies-for-2026-playbook/
New to self storage? Start here: Mark’s free 3-part video series
Courses: The QuickStart Academy
Software: Storage World Analyzer
Books: The Creative Method of Wealth Generation · Creating Wealth Through Self Storage
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