You Can’t Do It Alone – Build Your Team

You Can’t Do It Alone – Build Your Team

Most people I work with getting in the self storage business are individuals who think they are solo entrepreneurs getting in storage. It often takes a while to realize they are not. There is no way. Yes, you may not have employees or partners…but I guarantee you, you...
Don’t Put Your Self Storage Dreams on Hold

Don’t Put Your Self Storage Dreams on Hold

It can be frustrating trying to get in or grow your self storage business. I know. I am experiencing it myself. We have been selling a lot of self storage. I have investors in most of my deals, and we have a fiduciary responsibility to maximize investor returns. That...
Mixed-Use Projects In Self Storage Today

Mixed-Use Projects In Self Storage Today

There’s no doubt about it. Self-storage is harder to get into, grow, or figure out today than ever. Prices are still high, CAP rates low, lots of new product to compete with, and many other challenges to tackle as a small investor. Here is one way to reduce the...
Budgeting for Self-Storage Capital Expenses

Budgeting for Self-Storage Capital Expenses

If you are considering getting into the self-storage business or in the self-storage business, one of the attractive features is the low amount of ongoing capital expenses. Unlike multi-family, office, or even retail, there are very few capital expenses required to...
Due Diligence Series # 5 – Conversions

Due Diligence Series # 5 – Conversions

We are in the fourth episode in a series centered around the due diligence process for self storage in today’s world. So far, we have discussed: Timelines and what to get from the Seller. Physical inspections and third-party vendors. Financial records and operational...
Branding Your Self Storage Company

Branding Your Self Storage Company

We hear a lot about company brands. Have you heard much about self storage company brands? Most likely not. You know the big ones, Public Storage, Extra Space, etc. But what is the real difference between them? Why would you choose one over the other if both are next...
The Dark Side of Touchless Move-Ins

The Dark Side of Touchless Move-Ins

I am very grateful that I have figured out how to make money in self storage. Who I am now is someone you could take everything from, drop-off in a strange place where I know no one, and I would be OK, prosper, and soon have all I could ever want. And I don’t think it...
Too Much Data, What Does It Mean?

Too Much Data, What Does It Mean?

I have said before about self storage, “Make data-driven decisions.”   I try to do that. But it’s getting hard. Real hard, in my opinion. In my humble opinion, there are two big issues with data today in the self storage industry. The first is how it is collected, and...
Self Storage Online Marketing

Self Storage Online Marketing

Let’s talk about online marketing for a self-storage facility. Let me start by saying I am not an “expert” in online marketing for self-storage facilities. But I have never worked with an “expert” that has generated any results period,...
I Want To Hear From You.

I Want To Hear From You.

This week it is hard for me to talk about self-storage and ignore what is going on in the country at the moment. So, let’s talk about it. I am not sure when you see this, but at the moment we are slowly coming out of quarantine from COVID-19 (still no vaccine), and...
Using Containers to Test Self Storage Demand

Using Containers to Test Self Storage Demand

I’ll admit it. I have never been a big fan of container self storage, or temporary storage. At best, I thought we could perhaps use it to plug up a few holes we may have in our facilities and maximize our income. When I first looked (a number of years ago I admit),...
Now Is the Time To Get In Self Storage

Now Is the Time To Get In Self Storage

I have said this in the past few weeks, and I am going to say it one more time. Now is the time to get off the sidelines and figure out how to get into self storage if this has been a goal for you. I am creating this episode right now primarily because of the training...