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AI in Action: How I’m Using It Right Now to Move Through Self-Storage Due Diligence

AI in Action: How I’m Using It Right Now to Move Through Self-Storage Due Diligence

by Mark Helm | Jul 10, 2026 | Buying Self Storage

We all know how AI is changing the self-storage landscape. Others smarter than me have talked about using chatbots for storage answering services, AI in revenue management and tenant data analysis...

Five Lessons About Business I’ve Learned After 40 Years

Five Lessons About Business I’ve Learned After 40 Years

by Mark Helm | Jun 26, 2026 | Mindset & Leadership

After over forty years in real estate and the self-storage business, I have learned a few things about business that I am sharing as I hover around this 500-episode mark. I guess we could call these...

Five Things I Have Learned About Creating Wealth

Five Things I Have Learned About Creating Wealth

by Mark Helm | Jun 19, 2026 | Mindset & Leadership

As I hover around the 500-episode area, I am becoming more philosophical and want to share some insights I have had over the last ten years or so in the storage business. I’ve talked about the five...

Five Decisions I Made That Created My First Million Dollars of Wealth

Five Decisions I Made That Created My First Million Dollars of Wealth

by Mark Helm | Jun 12, 2026 | Mindset & Leadership

Here I am at Episode 500. It has taken me about 550 weeks to get to this episode, but nonetheless we are here. On one level, it means nothing really, but on another, it shows I can stick to something for...

The Five Biggest Mistakes I’ve Made Over My 31 Years In The Self-Storage Industry

The Five Biggest Mistakes I’ve Made Over My 31 Years In The Self-Storage Industry

by Mark Helm | Jun 5, 2026 | Mindset & Leadership

As I approach Episode 500, I have been thinking a lot about the self-storage business and my thirty-one years in and around the business. I was thinking about what I could share that would be helpful. I...

Vendors Can Make or Break You Today

Vendors Can Make or Break You Today

by Mark Helm | May 22, 2026 | Operations & Management

There has never been a moment in self-storage history where the gap between well-chosen vendors and poorly chosen ones mattered more than it does today. We are currently choosing our vendors for a new...

The New World of GSO and How It Applies To Your Self Storage Business

The New World of GSO and How It Applies To Your Self Storage Business

by Mark Helm | May 8, 2026 | Marketing & Customers

Although you may be tired of hearing about AI and how it applies to your self-storage business, the AI hole is only getting deeper. If you haven’t already, it’s now time to embrace it and begin to...

Rethinking the Millennial Customer – A Force of Nature for Self-Storage

Rethinking the Millennial Customer – A Force of Nature for Self-Storage

by Mark Helm | Apr 24, 2026 | Marketing & Customers

In the most recent ISS expo I attended, once again I saw that Millennials have become 20% plus of self-storage customers, up from about 16% a year ago. I remember some of the stereotypes many had a few...

Self-Storage Myth Number 2: REITs Outperform Small Self-Storage Owners

Self-Storage Myth Number 2: REITs Outperform Small Self-Storage Owners

by Mark Helm | Apr 17, 2026 | Market Trends & Outlook

I hear partners, people I coach, and investors ask the question, “How can a smaller independent owner compete today with REITs or a big institutional player today? They have a lot more money and people,...

The Square Foot per Capita Myth

The Square Foot per Capita Myth

by Mark Helm | Apr 3, 2026 | Site Selection & Feasibility

It’s time to talk about square foot per capita again. I have run into more and more issues with that metric and think it is time to permanently interrupt the myth that still pervades our industry. That...

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