“Referrals” as a source of new self storage leases average between 10% on the low end to 40% on the high end per quarter between 2016 and 2021.
We do our best to track everything, including where our new leases come from, and referrals have always been a very high source of new leases for us.
I think you may be interested to know where the referrals come from.
You may be very surprised.
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