Rethinking the Millennial Customer – A Force of Nature for Self-Storage

Creating Wealth Through Self Storage

Rethinking the Millennial Customer – A Force of Nature for Self-Storage

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In the most recent ISS Expo I attended, once again I saw that Millennials have become 20% plus of self-storage customers, up from about 16% a year ago.

I remember some of the stereotypes many had a few years ago about the millennial generation:

• Avocado toast and $7 lattes.
• Lazy and entitled.
• Failure to launch.

Now, given that they are becoming an increasingly larger percentage of our customer base, I decided to do my own research.

Let me share with you what I found out. It may truly surprise you.

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