I hear partners, people I coach, and investors ask the question, “How can a smaller independent owner compete today with REITs or a big institutional player today? They have a lot more money and people, and their cost of capital is so low.”
Valid question, but the reality is, it’s not that hard to outperform them. Their size also creates inherent weaknesses.
Let’s take a look at what they might be and how you can beat REITs.
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