We are now on the third step of how to run a simple Facebook paid ad campaign. If you missed Steps One and Two, click HERE for last week's episode. https://youtu.be/aGhmdbEPMD0 So far we have designed an offer, or a few offers, we think will appeal to people in our...
We are discussing how to advertise our self storage facilities online in today’s world. It is a subject I didn't want to learn but had to out of necessity. I want to share what I have learned and applied so far in the world of online marketing for self storage. Today...
Like I discussed last week, we track everything in our self storage business. We know where every new customer comes from. Each self storage facility is slightly different, but what is interesting is we can follow the trends and they are almost exactly the same....
Last week we discussed systemizing your operational systems and procedures. That one business concept can do so much to add value to your self storage business. We also had a five-episode series on how to create a lens into your business by learning how to read and...
Most people would say there is a big difference between a self storage facility and a McDonald’s restaurant. But is there? https://youtu.be/owB3eyB2y8M I love using McDonald's as a benchmark company because everyone knows who they are. They were also one of the first...
We are back to where we started as we begin the end of this series on self storage finances. Hopefully, you are starting to understand what the financial reports for your business are telling you. Or the reports your soon to be business are generating....
Welcome to week four of the Self Storage Finances series. Here are the three statistics we have been discussing. 90% of all business fail within 10 years. The average swing from the bottom of an economic cycle to the top is ten years. 90% of all business owners don’t...
Remember the 3 statistics we discussed last week? 90% of all business fail within 10 years. The average swing from the bottom of an economic cycle to the top is ten years. 90% of all business owners don’t read, or don’t know how to read a financial statement. We are...
Over 90% of all business that are started today will fail within ten years. And don’t fool yourself, self storage is a business. Yes, it is real estate play but it’s also a business. In many ways, we are double exposed. We must have real estate knowledge as well as...
I am amazed at the number of self storage owners, and business owners, that have little or no financial knowledge. I am no expert in reading financial statements. And I have struggled in the past with knowing the numbers for all of our facilities. But I have learned...
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